"Price" refers to what the consumer must do in order to obtain the social marketing product. This cost may be monetary, or it may instead require the consumer to give up intangibles, such as time or effort, or to risk embarrassment and disapproval. If the costs outweigh the benefits for an individual, the perceived value of the offering will be low and it will be unlikely to be adopted. However, if the benefits are perceived as greater than their costs, chances of trial and adoption of the product is much greater.
Goal + Tactics + Strategy = E eCommerce marketing plan, Most businesses fail because they don’t ponder on setting their crucial (traffic/ conversion/ loyal customers). I have seen a lot of agencies vaguely implementing their strategies, instead of evaluating and deciding why an individual marketing channel is no working and which channel is giving me better ROI.

When you ask your friends which online video platform they use, the answer you probably hear the most is YouTube. YouTube is the largest video hosting platform, the second largest search platform after Google, and the third most visited website in the world. Every single day, people watch over five billion videos on YouTube. It's also free to upload your videos to YouTube and optimize them for search.
Search engine marketing (SEM) includes both search engine optimization (SEO) and paid advertising. While SEO relies on your knowledge of Google's ranking algorithm to optimize content, SEM can involve pay-per-click (PPC) campaigns, display campaigns, or product-specific ad campaigns (think Google Shopping), which allow you to pay for top spots on search engine results pages.
During the shoot, your job goes beyond pressing record. First and foremost, you need to be a coach. Balance critical feedback with support and be quick to give encouragement after each take. This is why conducting a table read during the scripting process is so important: It's easier to give feedback when there's not a camera in the room. Remember, be a little silly during the shoot or your talent will be on edge and uncomfortable — and it will show in the footage.
Now the next thing that you need is web hosting.  There are a lot of websites that provide free web hosting. Here is the list of best free web hosting sites. But I don’t recommend you to use free web hosting.  You can use Maxbounty Hosting because Maxbounty is the world’s best Best CPA Network, so that’s why this is the best hosting for CPA Marketers. You can use any web hosting, but I recommend you to use, Bluehost, Hostgator, Namecheap. Once you are done with hosting, then let’s move to the next step.
Nowadays, in the field of internet or online marketing, ‘affiliate marketing’ is a popular term. In affiliate marketing, affiliates can earn money by promoting the products or services of other people or companies in return for a commission on the number of sales made. But have you heard about the new type of affiliate marketing where people get paid even if they don’t make a deal?
Speaking of what they termed "social change campaigns", Kotler and Ned Roberto introduced the subject by writing, "A social change campaign is an organized effort conducted by one group (the change agent) which attempts to persuade others (the target adopters) to accept, modify, or abandon certain ideas, attitudes, practices or behavior." Their 1989 text was updated in 2002 by Philip Kotler, Ned Roberto and Nancy Lee.[37] In 2005, University of Stirling was the first university to open a dedicated research institute to Social Marketing,[38] while in 2007, Middlesex University became the first university to offer a specialized postgraduate programme in Health & Social Marketing.[39]
Bottom line, overall strategy and data should drive your video marketing strategy. First, plan a solid strategy to develop video(s) for each level of your sales funnel. Outline the content and goals of each individual video. Determine what metrics will best determine a video’s success. Then, test. Analyze. Tweak your videos (and their deployment), when necessary. Work to make them more effective. And whatever you do, do do video; in 2017 and beyond, it’s the cornerstone of your brand’s marketing efforts.

Learn the basics of Pay-Per-Click (PPC) advertising. PPC advertising allows you to drive traffic to your site by placing ads on other, relevant websites. You pay the ad provider a small amount for each time a web user clicks through your ad to your website. You can learn how this works through YouTube videos, online tutorials or by trial and error. Set up an account in Google AdWords and Microsoft adCenter, and pay for some ads that drive traffic to your website, in order to practice while you learn.[2]
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